Social Media Manager
Exelon is recognized as an industry leader with best-in-class operations, with utilities achieving top quartile or better performance in customer satisfaction, reduced outage frequency, and faster service restoration. This strong record of reliability and customer satisfaction is reinforced by substantial infrastructure investments across the fleet.
About the role
The Social Media Manager is responsible for developing and executing the company’s global social media strategy to strengthen brand awareness, drive audience engagement, and support marketing and customer acquisition initiatives. This role operates at the intersection of marketing, brand storytelling, and customer engagement, ensuring that the company maintains a consistent and impactful digital presence across major social platforms.
The Social Media Manager works closely with marketing, communications, product, and leadership teams to translate company initiatives, product launches, and brand messaging into engaging digital campaigns. By combining creative storytelling with data-driven insights, this role helps build strong online communities, elevate brand visibility, and support demand generation efforts across global markets.
Some of the things you’ll do
- Develop and execute a comprehensive social media strategy across platforms such as LinkedIn, X, Instagram, TikTok, and YouTube.
- Create and manage content calendars aligned with company campaigns, product announcements, and marketing initiatives.
- Collaborate with design, marketing, and communications teams to produce high-quality multimedia content including graphics, videos, and thought-leadership posts.
- Monitor brand reputation and engage with followers, customers, and industry communities in a timely and professional manner.
- Analyze social media metrics, campaign performance, and audience insights to continuously optimize strategy and content.
- Manage social media advertising campaigns to increase reach, engagement, and conversions.
- Stay informed about emerging trends, platform updates, and competitor strategies to keep the company’s social presence innovative and competitive.
- Partner with internal stakeholders to amplify product launches, events, and company announcements through social channels.
Requirements
- 1-3 years of experience managing corporate social media accounts.
- Strong understanding of social media analytics tools and marketing platforms.
- Excellent writing, storytelling, and content creation skills.
- Experience with tools such as Hootsuite, Sprout Social, Buffer, or similar platforms.
Benefits & Compensation
- Comprehensive medical, dental, and vision insurance.
- 401(k) retirement plan with employer matching.
- Flexible paid time off and company holidays.
- Remote or hybrid work flexibility.
- Professional development and training programs.
- Technology stipend and wellness benefits.
