Demand Generation Director
Exelon is recognized as an industry leader with best-in-class operations, with utilities achieving top quartile or better performance in customer satisfaction, reduced outage frequency, and faster service restoration. This strong record of reliability and customer satisfaction is reinforced by substantial infrastructure investments across the fleet.
About the role
The Demand Generation Director leads the strategy and execution of marketing programs that drive pipeline and revenue growth for Spotnana’s enterprise travel platform. This role focuses on building scalable marketing programs that attract corporate travel managers, travel management companies, and strategic partners.
The position collaborates closely with Sales, Product Marketing, and executive leadership to develop high-impact campaigns that drive brand awareness, lead generation, and enterprise deal flow. It combines strategic planning, analytics, and hands-on marketing execution.
Some of the things you’ll do
- Develop and implement a comprehensive demand generation strategy aligned with the company’s overall growth objectives.
- Design and execute integrated marketing campaigns across digital channels including search, social media, content marketing, and email marketing.
- Partner closely with sales leadership to align marketing initiatives with pipeline and revenue targets.
- Lead account-based marketing programs focused on high-value enterprise prospects and strategic market segments.
- Manage marketing technology platforms, campaign analytics tools, and data reporting systems.
- Analyze campaign performance metrics and optimize programs based on measurable results and insights.
- Collaborate with product marketing and content teams to develop messaging, marketing assets, and thought leadership initiatives.
- Oversee relationships with external agencies, vendors, and marketing partners.
- Establish performance benchmarks and reporting frameworks to measure the effectiveness of demand generation initiatives.
- Continuously evaluate new channels, technologies, and growth strategies to improve lead generation and customer acquisition.
Requirements
- 8+ years in demand generation or growth marketing.
- Experience in B2B SaaS marketing, especially enterprise sales environments.
- Proven ability to generate pipeline and revenue growth.
- Strong analytical and marketing technology skills.
- Excellent communication and leadership abilities.
Benefits & Compensation
- Health insurance with full employee premium coverage.
- Flexible vacation and wellness days.
- Equity participation and performance bonuses.
- Retirement plan with employer match.
- Family support programs including parental leave.
- Salary range: $175,000 – $200,000+.
